{"id":3123,"date":"2021-09-23T10:33:29","date_gmt":"2021-09-23T08:33:29","guid":{"rendered":"https:\/\/talentinpeople.com\/empathy-map\/"},"modified":"2022-01-11T13:16:50","modified_gmt":"2022-01-11T12:16:50","slug":"empathy-map","status":"publish","type":"post","link":"https:\/\/talentinpeople.com\/en\/empathy-map\/","title":{"rendered":"EMPATHY MAP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3123\" class=\"elementor elementor-3123 elementor-2502\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b3e64f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b3e64f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551da4c2\" data-id=\"551da4c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-757453b0 elementor-widget elementor-widget-text-editor\" data-id=\"757453b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>EMPATHY MAP<\/strong> is a tool that helps us to improve our knowledge of a person, in this case our client, in anticipation of a future business meeting.<\/p><p><strong>QUESTIONS<\/strong> This is presented as a set of 6 questions that we are going to ask ourselves in order to prepare for the meeting.<\/p><p><strong>ANSWERS<\/strong> If we do not have the answer to some of the questions, we can:<\/p><ul><li>Make assumptions.<\/li><li>Investigate.<\/li><li>Ask at the beginning of the meeting.<\/li><\/ul><p><strong>FORM TO COMPLETE<\/strong> We present below an empathy map with a detail of each question, as well as a form to complete.<\/p><p><strong>ADAPTATION<\/strong> We can use these same questions, adapting them slightly for other types of interaction:<\/p><ul><li>A negotiation (empathy map of our interlocutor).<\/li><li>A meeting (empathy map of the participants).<\/li><li>A presentation (empathy map of the attendees).<\/li><li>A training session (empathy map of the students).<\/li><\/ul><p><strong>What does he\/she SAY AND DO?<\/strong><\/p><p>Attitude in public.<\/p><p>Comments.<\/p><p>Behaviour towards others.<\/p><p><strong>What does he\/she THINK AND FEEL?<\/strong><\/p><p>What really matters to him or her.<\/p><p>Main concerns, worries and aspirations.<\/p><p><strong>What does he\/she HEAR AND SEE?<\/strong><\/p><p>The opinion of the person in charge, of the people who are influential for him\/her.<\/p><p>The supply side of the market, of our competitors.<\/p><p><strong>How does he\/she PERCEIVE US?<\/strong><\/p><p>Preconceptions.<\/p><p>Previous knowledge and experience with us, with our company.<\/p><p><strong>What does he\/she EXPECT TO ACHIEVE? (Value)<\/strong><\/p><p>Needs and expectations.<\/p><p>Expected benefits.<\/p><p>Measure of success.<\/p><p><strong>What does he\/she WANT TO AVOID? (Efforts)<\/strong><\/p><p>Fears.<\/p><p>Frustrations.<\/p><p>Obstacles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d826c elementor-widget elementor-widget-text-editor\" data-id=\"11d826c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share on social networks:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5365578 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5365578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" 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role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce17081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce17081\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d16fa6\" data-id=\"1d16fa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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You can address your complaints to the Spanish Data Protection Agency, which can be found on the <a target=\"_blank\" href=\"https:\/\/www.aepd.es\/es\"> aepd<\/a> website and at Calle Jorge Juan 6, Madrid, 28001. <a target=\"_blank\" href=\"https:\/\/talentinpeople.com\/en\/privacy-policy\/\">Privacy Policy<\/a>.\n\t<\/p>\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"check-politica\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"check-politica\" value=\"1\" id=\"aceptolopd\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\"><span class=\"textolopd\">I have read and accept the <a target=\"_blank\" href=\"https:\/\/talentinpeople.com\/en\/privacy-policy\/\">privacy policy<\/a><\/span><\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"check-publicidad\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"check-publicidad\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\"><span class=\"textolopd\">I would like to sign up for the Talent in People newsletter<\/span><\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p style=\"text-align:center;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"botonenviar2\" type=\"submit\" value=\"Send\" \/>\n\t<\/p>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EMPATHY MAP is a tool that helps us to improve our knowledge of a person, in this case our client, in anticipation of a future business meeting. QUESTIONS This is presented as a set of 6 questions that we are going to ask ourselves in order to prepare for the meeting. ANSWERS If we do&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-3123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EMPATHY MAP | Talent In People<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talentinpeople.com\/mapa-de-empatia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMPATHY MAP\" \/>\n<meta property=\"og:description\" content=\"EMPATHY MAP is a tool that helps us to improve our knowledge of a person, in this case our client, in anticipation of a future business meeting. 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