imagen whatsapp contacto


EMPATHY MAP is a tool that helps us to improve our knowledge of a person, in this case our client, in anticipation of a future business meeting.

QUESTIONS This is presented as a set of 6 questions that we are going to ask ourselves in order to prepare for the meeting.

ANSWERS If we do not have the answer to some of the questions, we can:

  • Make assumptions.
  • Investigate.
  • Ask at the beginning of the meeting.

FORM TO COMPLETE We present below an empathy map with a detail of each question, as well as a form to complete.

ADAPTATION We can use these same questions, adapting them slightly for other types of interaction:

  • A negotiation (empathy map of our interlocutor).
  • A meeting (empathy map of the participants).
  • A presentation (empathy map of the attendees).
  • A training session (empathy map of the students).

What does he/she SAY AND DO?

Attitude in public.


Behaviour towards others.

What does he/she THINK AND FEEL?

What really matters to him or her.

Main concerns, worries and aspirations.

What does he/she HEAR AND SEE?

The opinion of the person in charge, of the people who are influential for him/her.

The supply side of the market, of our competitors.

How does he/she PERCEIVE US?


Previous knowledge and experience with us, with our company.

What does he/she EXPECT TO ACHIEVE? (Value)

Needs and expectations.

Expected benefits.

Measure of success.

What does he/she WANT TO AVOID? (Efforts)




Share on social networks:

    Basic information on personal data protection: we inform you that TALENT IN PEOPLE BRETEMA, S.L. is responsible for the processing of the data you provide us with; they are processed to deal with the request you send us through the web form, so the legitimacy derives from your express consent. The data will only be transferred to third parties directly if there is legal protection for this; in other cases, we would ask you for prior and express consent. You have the right to know if your data is processed and to access, rectify, oppose, request, limit its processing and not to be subject to automated decisions, as well as to delete and cancel it in the legal cases, and you can exercise this right by sending your request to expressing the data concerned and the type of the indicated rights being exercised. The data will be kept as long as the user does not cancel the subscription. Once they have been processed for the purpose for which they are processed, they will be functionally deleted and duly blocked, until such time as the user requests their deletion, until the legal limitation period necessary to respond to any claims arising from the processing has elapsed. You can address your complaints to the Spanish Data Protection Agency, which can be found on the aepd website and at Calle Jorge Juan 6, Madrid, 28001. Privacy Policy.

    Leave a Reply

    Your email address will not be published. Required fields are marked *